Build a More Profitable Medical Aesthetic Practice

You've mastered aesthetics. Now master your profits.

4 intensive sessions with the systems that John Rodriguez has spent 15 years building and perfecting in the beauty industry.

Taught by John Rodriguez - CEO of Ethos MedSpa

April 20, 2026 | AC Hotel, Chesterfield, MO

You Didn't Get Into Aesthetics to Struggle With Spreadsheets

You opened your medspa because you're passionate about transforming how people feel about themselves.

But here's the question that keeps you up at night:

You're fully booked. So why don't the numbers add up?

You're working 60-hour weeks. Your schedule is packed. Patients love you.

But when you look at your profit margins, something's wrong.

And here's the part nobody talks about - you can't confidently say which services actually make you money.

Is it Botox? Fillers? That laser you bought? You think you know, but you're not sure. So you keep saying yes to everything, staying busy, and hoping the math works out.

That's not a business strategy. That's a prayer.

Most medspa owners are in the same position. The difference? Some figured it out through years of expensive trial and error. Others learned from someone who'd already made those mistakes.

This training is the shortcut.

Build a More Profitable Medical Aesthetic Practice

You've mastered aesthetics. Now master your profits.

4 intensive sessions with the systems that John Rodriguez has spent 15 years building and perfecting in the beauty industry.

Taught by John Rodriguez - CEO of Ethos MedSpa

April 20, 2026 | AC Hotel, Chesterfield, MO

You Didn't Get Into Aesthetics to Struggle With Spreadsheets

You opened your medspa because you're passionate about transforming how people feel about themselves.

But here's the question that keeps you up at night:

You're fully booked. So why don't the numbers add up?

You're working 60-hour weeks. Your schedule is packed. Patients love you.

But when you look at your profit margins, something's wrong.

And here's the part nobody talks about - you can't confidently say which services actually make you money.

Is it Botox? Fillers? That laser you bought? You think you know, but you're not sure. So you keep saying yes to everything, staying busy, and hoping the math works out.

That's not a business strategy. That's a prayer.

Most medspa owners are in the same position. The difference? Some figured it out through years of expensive trial and error. Others learned from someone who'd already made those mistakes.

This training is the shortcut.

What You'll Learn

Four comprehensive 60-minute sessions covering the complete business framework for profitable medical aesthetic practices

What You'll Learn

Four comprehensive 60-minute sessions covering the complete business framework for profitable medical aesthetic practices

Session 1

"The Numbers Never Lie"

Understanding the Business of Medical Aesthetics

The strongest practices are built on data, not guesswork. Learn the metrics that drive profitability and growth.

You'll learn:

  • KPIs that actually matter - revenue per hour, utilization, cost of goods, patient lifetime value, conversion metrics

  • Forecasting and financial projections for sustainable growth

  • Profitability across neurotoxins, fillers, and other core treatments

  • Benchmarking your practice against industry standards (Average annual revenue per med spa: $1,398,833)

  • How rising injectable demand (30%+ growth in the last 3 years) is transforming business models

Walk away knowing - Your exact profit per treatment and which services are making you money versus draining it.

Session 1

"The Numbers Never Lie"

Understanding the Business of Medical Aesthetics

The strongest practices are built on data, not guesswork. Learn the metrics that drive profitability and growth.

You'll learn:

  • KPIs that actually matter - revenue per hour, utilization, cost of goods, patient lifetime value, conversion metrics

  • Forecasting and financial projections for sustainable growth

  • Profitability across neurotoxins, fillers, and other core treatments

  • Benchmarking your practice against industry standards (Average annual revenue per med spa: $1,398,833)

  • How rising injectable demand (30%+ growth in the last 3 years) is transforming business models

Walk away knowing - Your exact profit per treatment and which services are making you money versus draining it.

Session 2

"Building a Winning Team & Culture"

The Only Toxin in Your Practice Should Be Neurotoxins

Strong leadership and a healthy team culture are critical to long-term success.

You'll learn:

  • Emotionally intelligent leadership that builds loyalty

  • Creating a positive, accountable, non-toxic workplace

  • Compensation models that attract and retain top talent

  • How to hire the right injectors, coordinators, and support staff

  • Creating operational harmony between clinical and business teams

Walk away with - The framework for building a team that aligns with your vision, shows up, and doesn't create daily drama.

Session 2

"Building a Winning Team & Culture"

The Only Toxin in Your Practice Should Be Neurotoxins

Strong leadership and a healthy team culture are critical to long-term success.

You'll learn:

  • Emotionally intelligent leadership that builds loyalty

  • Creating a positive, accountable, non-toxic workplace

  • Compensation models that attract and retain top talent

  • How to hire the right injectors, coordinators, and support staff

  • Creating operational harmony between clinical and business teams

Walk away with - The framework for building a team that aligns with your vision, shows up, and doesn't create daily drama.

Session 3

"Marketing Strategies That Work"

Digital Marketing, VIP Memberships, Word-of-Mouth, Events

Learn how to attract, convert, and retain patients in today's competitive landscape.

You'll learn:

  • Digital marketing that converts (Google, Meta, TikTok)

  • VIP membership programs for recurring revenue (industry repeat rate: 73%)

  • Word-of-mouth, referral strategies, and patient events

  • Leveraging brand credibility to drive growth

  • Systems for predictable patient acquisition

Walk away with - Marketing systems that fill your schedule in 2026 and create predictable revenue.

Session 3

"Marketing Strategies That Work"

Digital Marketing, VIP Memberships, Word-of-Mouth, Events

Learn how to attract, convert, and retain patients in today's competitive landscape.

You'll learn:

  • Digital marketing that converts (Google, Meta, TikTok)

  • VIP membership programs for recurring revenue (industry repeat rate: 73%)

  • Word-of-mouth, referral strategies, and patient events

  • Leveraging brand credibility to drive growth

  • Systems for predictable patient acquisition

Walk away with - Marketing systems that fill your schedule in 2026 and create predictable revenue.

Session 4

"The Power of a Comprehensive Consultation"

Tox Brings Them In,
But Multi-Modality Creates Transformation

A strong consultation identifies patient needs beyond one-off treatments, maximizing results and revenue.

You'll learn:

  • Conducting full-face, patient-centered consultations

  • Identifying opportunities for multi-modality treatments (tox + filler + biostimulators + devices + skincare)

  • Communicating long-term plans to enhance trust and loyalty

  • Increasing case value ethically through results-focused recommendations

  • How 54% of female patients aged 35-54 are seeking subtle, long-term treatment plans

Walk away with - The consultation framework that turns one-time patients into loyal, high-value clients.

Session 4

"The Power of a Comprehensive Consultation"

Tox Brings Them In,
But Multi-Modality Creates Transformation

A strong consultation identifies patient needs beyond one-off treatments, maximizing results and revenue.

You'll learn:

  • Conducting full-face, patient-centered consultations

  • Identifying opportunities for multi-modality treatments (tox + filler + biostimulators + devices + skincare)

  • Communicating long-term plans to enhance trust and loyalty

  • Increasing case value ethically through results-focused recommendations

  • How 54% of female patients aged 35-54 are seeking subtle, long-term treatment plans

Walk away with - The consultation framework that turns one-time patients into loyal, high-value clients.

Why Learn From John Rodriguez?

John is the CEO of Ethos Med Spa, which he co-founded 8 years ago with his partner Dr. Aeron Sheffield, DNP. Together they've built three thriving medspa locations and multiple successful aesthetic businesses - including an Aveda salon and a private skincare line.

With over 25 years of business experience, John brings insights from founding successful practices and serving as COO of a $140M company. As John is often quoted saying, "Always seek advice from someone who has built something." After all, taking business advice from someone who's never been in the trenches is like a priest giving marital advice - they've never had to sleep on the couch.

  • Partnered with leading aesthetics brands including Evolus, Allergan, and Galderma

  • National Key Opinion Leader and sought-after speaker at major industry conferences

  • Former executive pastor who discovered his passion for helping people reach their full potential

  • Active consultant to practices nationwide

When John shows you a P&L, it's from a practice he's running right now. When he talks about marketing ROI, it's from campaigns running this month. When he discusses team systems, it's from businesses he's managing today.

You're not learning theory. You're learning from someone still in the arena.

Why Learn From John Rodriguez?

John is the CEO of Ethos Med Spa, which he co-founded 8 years ago with his partner Dr. Aeron Sheffield, DNP. Together they've built three thriving medspa locations and multiple successful aesthetic businesses - including an Aveda salon and a private skincare line.

With over 25 years of business experience, John brings insights from founding successful practices and serving as COO of a $140M company. As John is often quoted saying, "Always seek advice from someone who has built something." After all, taking business advice from someone who's never been in the trenches is like a priest giving marital advice - they've never had to sleep on the couch.

  • Partnered with leading aesthetics brands including Evolus, Allergan, and Galderma

  • National Key Opinion Leader and sought-after speaker at major industry conferences

  • Former executive pastor who discovered his passion for helping people reach their full potential

  • Active consultant to practices nationwide

When John shows you a P&L, it's from a practice he's running right now. When he talks about marketing ROI, it's from campaigns running this month. When he discusses team systems, it's from businesses he's managing today.

You're not learning theory. You're learning from someone still in the arena.

What John's Clients Say

"Only God knows how long we have prayed for this business to become a reality. Through every challenge, every late night, and every moment of doubt, we held onto faith, believing that the right time would come. Now, as we finally see our dreams taking shape, we are overwhelmed with gratitude. This journey has been built on patience, perseverance, and unwavering trust in His plan. Thank you to John Rodriguez for coaching us and for being our inspiration."

— New Beauty Co., St. John’s County, Florida

What John's Clients Say

"Only God knows how long we have prayed for this business to become a reality. Through every challenge, every late night, and every moment of doubt, we held onto faith, believing that the right time would come. Now, as we finally see our dreams taking shape, we are overwhelmed with gratitude. This journey has been built on patience, perseverance, and unwavering trust in His plan. Thank you to John Rodriguez for coaching us and for being our inspiration."

— New Beauty Co., St. John’s County, Florida

This Is Part of the Evolus Academy Partnership

Your business training happens the same day as elite injection training with Dr. Aeron Sheffield, DNP, hosted by Evolus Academy.

Why does this matter?

Dr. Aeron Sheffield, DNP, is one of the most respected injection trainers in the industry - conducting 100+ sessions annually as a founding national trainer for Evolus.

This Is Part of the Evolus Academy Partnership

Your business training happens the same day as elite injection training with Dr. Aeron Sheffield, DNP, hosted by Evolus Academy.

Why does this matter?

Dr. Aeron Sheffield, DNP, is one of the most respected injection trainers in the industry - conducting 100+ sessions annually as a founding national trainer for Evolus.

Event Details

Monday, April 20, 2026

AC Hotel, Chesterfield

Chesterfield, Missouri (St. Louis area)

Schedule

Morning

Track

8:30 AM - 12:30 PM

Choose: Business Training with John OR Injection Training with Aeron

Lunch

Break

12:30 PM - 1:30 PM

Networking and lunch

Afternoon Track

1:30 PM - 5:30 PM

Choose: Business Training with John OR Injection Training with Aeron

This means you can attend both trainings in one day, or bring your clinical team for injection training while you master the business side.

Interested in Aeron Sheffield's injection training? Contact the Evolus team for registration details.

Event Details

Monday, April 20, 2026

AC Hotel, Chesterfield

Chesterfield, Missouri (St. Louis area)

Schedule

Morning Track

(8:30 AM - 12:30 PM)

Choose: Business Training with John OR Injection Training with Aeron

Lunch Break

(12:30 PM - 1:30 PM)

Networking and meals provided

Afternoon Track

(1:30 PM - 5:30 PM)

Choose: Business Training with John OR Injection Training with Aeron

This means you can attend both trainings in one day, or bring your clinical team for injection training while you master the business side.

Interested in Aeron Sheffield's injection training? Contact the Evolus team for registration details.

Who This Is For

This training is designed for medspa owners who are:

  • Tired of guessing and ready for proven systems

  • Willing to admit the business side wasn't part of their clinical training

  • Looking to avoid the expensive mistakes others have made

  • Ready to fast-track success instead of figuring it out the hard way

Also valuable for:

• Injectors planning to open their own practice
• Practice managers running business operations

• Medical directors and entrepreneurs entering aesthetics

• Patient coordinators and managers
• Multi-location owners looking to scale without chaos

You don't need to be struggling. You just need to be honest that you could be more profitable with better systems.

Who This Is For

This training is designed for medspa owners who are:

  • Tired of guessing and ready for proven systems

  • Willing to admit the business side wasn't part of their clinical training

  • Looking to avoid the expensive mistakes others have made

  • Ready to fast-track success instead of figuring it out the hard way

Also valuable for:

• Injectors planning to open their own practice
• Practice managers running business operations

• Medical directors and entrepreneurs entering aesthetics

• Patient coordinators and managers
• Multi-location owners looking to scale without chaos

You don't need to be struggling. You just need to be honest that you could be more profitable with better systems.

The Investment

Here's what usually happens:

Medspa owners spend $20K-$50K+ learning through trial and error. Bad hires. Marketing that doesn't work. Pricing mistakes. Systems that create chaos instead of clarity.

This training normally costs $1,299.

But because it's happening in partnership with Evolus Academy, they're covering $1,000 of your tuition.

Your Investment:
Just $299

Here’s What To Expect

  • 4 comprehensive 60-minute business training sessions with John Rodriguez

  • Financial frameworks and P&L templates

  • Marketing systems that work in 2026

  • Team building and culture playbooks

  • Consultation frameworks that increase case value

  • Industry benchmarks and KPIs

  • All materials, resources, and meals

That's 77% OFF because Evolus believes better-run businesses build stronger partnerships

No hidden fees. No upsells. No additional costs.

The Investment

Here's what usually happens:

Medspa owners spend $20K-$50K+ learning through trial and error. Bad hires. Marketing that doesn't work. Pricing mistakes. Systems that create chaos instead of clarity.

This training normally costs $1,299.

But because it's happening in partnership with Evolus Academy, they're covering $1,000 of your tuition.

Your Investment:
Just $299

Here’s What To Expect

  • 4 comprehensive 60-minute business training sessions with John Rodriguez

  • Financial frameworks and P&L templates

  • Marketing systems that work in 2026

  • Team building and culture playbooks

  • Consultation frameworks that increase case value

  • Industry benchmarks and KPIs

  • All materials, resources, and meals

That's 77% OFF because Evolus believes better-run businesses build stronger partnerships

No hidden fees. No upsells. No additional costs.

Register Now

Monday, April 20, 2026 | AC Hotel, Chesterfield, MO

Only $299

With $1,000 Evolus Academy scholarship - normally $1,299

Limited seats. Registration closes when full.

Common Questions

Is this going to be a sales pitch?

No. You'll learn practical systems regardless of what products you use. This is pure education.

I'm not an Evolus customer. Can I attend?

Yes. The $1,000 scholarship is available to all attendees. All medspa owners are welcome.

Can I attend both business and injection training?

Yes! Attend business training in the morning and injection training in the afternoon (or vice versa). Or bring team members and split up to maximize the day.

How do I register for Aeron's injection training?

Aeron Sheffield's training is free and separately managed by Evolus. Contact the Evolus team at jamie.bazzell@evolus.com for registration details. This registration is specifically for John's business training.

Can I bring my practice manager or partner?

Absolutely! Many owners bring their business partners or managers. The $1,000 Evolus scholarship applies to each registration, so it's $299 per attendee.

What if I'm just planning to open?

Even better. Learn the systems before making expensive mistakes. John specifically covers what he wishes he'd known before opening his first practice.

Register Now

Monday, April 20, 2026 | AC Hotel, Chesterfield, MO

Only $299

With $1,000 Evolus Academy scholarship - normally $1,299

Limited seats. Registration closes when full.

Common Questions

Is this going to be a sales pitch?

No. You'll learn practical systems regardless of what products you use. This is pure education.

I'm not an Evolus customer. Can I attend?

Yes. The $1,000 scholarship is available to all attendees. All medspa owners are welcome.

Can I attend both business and injection training?

Yes! Attend business training in the morning and injection training in the afternoon (or vice versa). Or bring team members and split up to maximize the day.

How do I register for Aeron's injection training?

Aeron Sheffield's training is free and separately managed by Evolus. Contact the Evolus team at jamie.bazzell@evolus.com for registration details. This registration is specifically for John's business training.

Can I bring my practice manager or partner?

Absolutely. Many owners bring their business partners or managers.

What if I'm just planning to open?

Even better. Learn the systems before making expensive mistakes. John specifically covers what he wishes he'd known before opening his first practice.

Contact

Email: john@ethosmedicalspa.com

Phone: (314) 620-1499